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AMA PCM : Professional Certified Marketer Exam

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Exam Number : PCM
Exam Name : Professional Certified Marketer
Vendor Name : AMA
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PCM test Format | PCM Course Contents | PCM Course Outline | PCM test Syllabus | PCM test Objectives

Prove you have the knowledge to navigate modern marketing challenges. The Digital Marketing Pro program leverages the power of partnership between the AMA and the Digital Marketing Institute to help you get world-class learning and dual digital marketing certification credentials.

Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google
Display and Video Advertising
Email Marketing
Website Optimization

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCMģ Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

Marketing Strategy
Global, Ethical, And Sustainable Marketing
Managing Information for Marketing Insights
Buyers and Markets
The Offering Ė Product and Service
Manage Pricing Decisions
Deliver the Value Offering
Communicate the Value Offering

Only the best content stands out in a cluttered marketing world. Passing the PCMģ Content Marketing test will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

Use Content for Effective Lead Gen
Align Content with Marketing Funnel
Editorial Calendar Design
Storytelling and Content Production
Multi-Channel Content Creation
SEO and Distribution Best Practices
Metrics, Measurement, and Optimization
Content Marketing ROI

Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCMģ Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.

Personal Selling
Organizational Buying
Customer Relationships and Strategies
Organizing a Sales Force
Organizational Relationship
Forecasting and Quota Development

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AMA Marketer Practice Test

MRes/PhD in management - marketing | PCM Questions and Answers and Practice Test

research Practicums

all through your 2 year MRes programme, you'll interact in energetic research, known as research Practicums, with different participants of school. The rotation of practicum assignments will encompass one-to-one working towards and collaboration that gives you more suitable understanding of the analysis technique, e.g.;

  • deciding upon theory-pushed
  • testable hypotheses
  • selecting acceptable strategies and samples
  • conducting analyses
  • evaluating findings and implications
  • writing manuscripts for the educational peer-reviewed technique with top-rated goal of publication in excellent-tier academic journal
  • First year (MRes)

    analyze in the first 12 months contains a doctoral seminar in advertising, and the alternative to opt for classes in Microeconomics, Econometrics, advanced data and quantitative strategies courses. All first 12 months doctoral college students within the branch of administration take a seminar route on Social Sciences standpoint of educational analysis in administration.

    in case you want to look at Microeconomics, you are going to should attend the Introductory course in mathematics and statistics. This path starts off earlier than the delivery of the academic year, continually in late August.

    for those who wish to study Econometrics or information for your first yr make sure you have accomplished an undergraduate stage direction and have enough prior educational practicing in econometrics and statistical conception.

    classes encompass:

    advertising I: buyer Behaviour and Quantitative Modelling

    within the enviornment of client Behaviour you will become customary with research in cognitive psychology, social psychology, and advertising and marketing on assistance processing and judgment and resolution making related subject matters to superior consider and develop marketing thoughts that affect purchaser behaviour. in the area of quantitative modelling you will advance the quantitative foundations for advertising and marketing decisions. each theoretical models which help analyse advertising concerns, and decision-guide fashions can be coated

    Microeconomics 1 or Statistical Inference: principles, methods and Computation

    earlier than beginning the programme you'll decide with your Programme Director in case your analysis pursuits require you to take either Microeconomics, Statistical Inference, or quantitative methods.

    Econometrics or Quantitative research methods

    You may also choose both to analyze a route in Econometrics, or take further methodology practising reckoning on your previous research design training and analysis pastimes.

    A Social Sciences standpoint of educational research in management

    along with all MRes/PhD and MPhil/PhD college students from throughout the department of management analysis programmes you are going to take part in a seminar on the character of scientific enquiry in the Social Sciences. The seminar collection is led through contributors of the faculty across the branch and offers an interdisciplinary collaborative point of view and the chance for college kids to Excellerate educational presentation talents

    second 12 months (MRes)

    within the 2d yr, you'll proceed to participate in analysis Practicums and the marketing Seminar. you're going to take optionally available courses in financial, statistics or quantitative methods, statistics mining and analysis. lessons taken will depend on your previous training, highbrow requirements and preferences. you are going to write a research paper on your box of hobby with the intention to kind an important element on your Excellerate to PhD.

    classes include:

    marketing II: customer Behaviour and Quantitative Modelling

    Up to two optionally available courses in both Economics, records or superior quantitative methods similar to: Labour Economics for analysis students, construction Economics or the Economics of business


    utilized Regression, Multivariate analysis and measurement, or Causal Inference for Observational and Experimental reviews.


    Microeconomics, Econometric analysis


    Generalised Linear Modelling and Survival evaluation, Longitudinal records analysis , machine learning and records Mining

    research Paper in administration

    Third, fourth and fifth year (PhD)

    Upon efficaciously finishing the MRes and progressing to the PhD, you'll work to your analysis and write your PhD thesis.

    For the existing record of courses please visit the primary college Calendar web page.  

    You must word youngsters that while care has been taken to make sure that this counsel is up so far and correct, a metamorphosis of instances for the reason that publication may cause the faculty to alternate, droop or withdraw a path or programme of analyze, or trade the charges that practice to it. The school will always notify the affected parties as early as practicably feasible and suggest any possible and significant option options. notice that the school will neither be liable for tips that after e-book turns into inaccurate or beside the point, nor for altering, suspending or withdrawing a route or programme of analyze because of events backyard of its handle, which includes but isn't restrained to a scarcity of demand for a route or programme of study, industrial motion, fire, flood or other environmental or real damage to premises. 

    You must also word that places are constrained on some classes and/or subject to selected entry necessities. The school can't hence assure you a place. Please observe that changes to programmes and lessons can sometimes occur after getting accepted your offer of a place. These adjustments are always made in gentle of traits within the self-discipline or path-breaking research, or on the groundwork of pupil feedback. adjustments can take the type of altered path content, instructing codecs or evaluation modes. one of these adjustments are meant to boost the pupil discovering journey. be sure to visit the school’s Calendar, or contact the vital academic department, for assistance on the availability and/or content of classes and programmes of analyze. certain great adjustments will be listed on the up to date graduate course and programme counsel page.

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